WHY HIPPOS?
project overview
WHY HIPPOS? is an awareness campaign that highlights the ecological importance of hippos and their connection to human life, challenging the perception of them as simply dangerous animals.
strategic direction
A black and white visual language with a blood-sweat-inspired accent creates a bold, distinctive identity, high contrast photography high isolates key subjects, while bold typography and questioning layouts provoke curiosity. An emotional, empathetic and approachable tone supported by a curved logo makes the campaign feel human and accessible.
project type
Campaign Identity Design
year
2026
client
Why Hippos?
industry
Non-Profit Organisation
